Working as a Freelancer Art Director with Largetail, a boutique agency started by the people behind Coolhunting.com, I helped pitch concepts for Jeep's sponsorship of the 2012 Summer Olympic Basketball team. I helped create the concept of "The Power Index" which tells the behind the scenes stories of how athletes made it to the Olympics, this would then parallel the behind the scenes story of how Jeep develops their cars. The story was told through a mix of infographics and sponsored content, which would be shown throughout Largetail's media network including sponsoring the Cool Hunting iPad app. The entire campaign included mobile content, banners and a main website, where all content would reside. We pitched the concept to Jeep in early 2012 and won the work, in April and May I worked on developing the materials and the site went live in June 2012.