The X Factor Apps & Websites

Sony Music handled all digital promotional needs for the launch of the X Factor on Fox, an international phenomenon that Simon Cowell brought to the US for the first time in September 2011. Promotional materials included developing ideas for merchandising opportunities that could be sold on the official X Factor website, mobile apps which streamed live and behind the scenes content, along with site updates, banners and print collateral for the crew in LA. I worked on an android mobile app sponsored by Verizon, where users could vote for their favorite artist and discover extra videos and content on their phone. I also developed a variety of styles for merchandise such as t-shirts, iPad cases, bags and key chains to sell on the official site. Weekly updates were needed as artists were kicked off the program and users could download their performances online. Along with updating content on the main site on a weekly basis and developing several banners to run on the Fox network, I also developed eight sites for all the finalists and the winner of the X Factor. Since the winner was a secret I had to develop both runner-up and finalist versions of the sites. These sites were developed under a tight deadline of just under two weeks time.