Guinness 250th Anniversary

Working with TribalDDB I developed online materials promoting the 250th anniversary of Guinness and a sweepstakes where people could enter to win a trip to Dublin to celebrate. In conjunction with the anniversary, a limited edition stout was released and promoted along with the other events. My work included designing landing pages for the sweepstakes and new stout on the main Guinness.com site and an anniversary microsite, along with creating emails and banners. The promotion launched spring 2009.