Beyonce Heat Rush Website

While freelancing at Rapp I worked on the launch of Beyoncé's new fragrance for Coty called Heat Rush. To promote her new fragrance, which launched in early 2011, I worked together with a small team to create the look and feel for the perfume's new website. The user navigates through the tactile environment by zooming in and out of different rooms and Beyoncé herself would introduce the website in a short video. The site launched February 2011.