Gifting Grace Retail Website
Working with Fluid I helped design the visual direction for a new start-up shopping site called Gifting Grace. The site was funded by JCPenney. Targeting women ages 30 to 54, giftinggrace.com was a comprehensive online gifting resource offering an extensive assortment of unique and memorable gift items, compelling content and convenient tools for the year-round gift-giver. The design concept merges retail with editorial and offers social reviews of products along with editorial picks. My direction was tested together with two others and the site launched in winter 2011.