Gevalia Coffee Pitch

Droga5 asked me to develop ideas for a pitch to Gevalia Coffee, a swedish coffee brand owned by Kraft Foods. The brand is well-known in it's native Sweden, but few customers in the US know about it. Due to it's distribution deal with Kraft, Gevalia wanted to re-design not only it's website, but create an entire new campaign launching the product in the US. I worked together with a 360 team developing TV, print, in-store, packaging and event ideas for the brand.